Today comes news of a small but indicative acquisition in the area of daily deals: the UK-based deals aggregator Coupobox has been bought by rival site DealCollector for a song: the price was in the “lower six figures,” according to Stavros Prodromou, the founder and former CEO of the company.

The acquisition is a sign of how consolidation in the sector is hitting aggregators, too. Counting flash sales and private buying clubs with daily deals, there are an estimated 105 sites in the UK alone, with 1,400 across all of Europe, and there will likely be more companies bought or cast by the wayside going forward. “From the consumer point of view we are currently too overloaded with daily deals,” says Prodromou.

Prodromou, who in the past was general manager for Groupon in the UK and is now CEO of an industry organisation called the Global Daily Deal Association, says that part…

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