Interesting approach of a nice entrepreneur.


Evan Henshaw-Plath is one of those entrepreneurs who’s surprisingly under the radar in comparison to the integral role he’s played in the development of some key web tools — he was the first employee and lead architect of Odeo, which later became Twitter, and was the architect of Yahoo Brickhouse’s Fire Eagle location platform. But perhaps he won’t be undercover for much longer: Henshaw-Plath has sold his 20-person Uruguay-based Ruby on Rails development shop, called Cubox, to New Context, the lean software consultancy that includes Eric Ries as a partner.

The companies didn’t announce terms of the deal, but Henshaw-Plath will become CTO of New Context. New Context is a subsidiary of Digital Garage, the Japanese internet and media company that was an early investor in Twitter and Path. Digital Garage launched New Context just a few months ago.

Henshaw-Plath tells me in an interview that New Context was…

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