This is the second post in a three post series on user acquisition.
In the first post in this series, we covered the basics of the five sources of traffic to a web-based product. This next post covers one of the most important, albeit trendy, aspects of user acquisition: virality.
It’s About Users Touching Non-Users
Look at your product and ask yourself a simple question: which features actually let a user of your product reach out and connect with a non-user? The answer might surprise you.
At LinkedIn, we did this simple evaluation and discovered that out of thousands of features on the site, only about a half-dozen would actually let a user create content that would reach a non-user. (In fact, only a couple of these were used in high volume.)
I continue to be surprised at how many sites and applications are launched without having given…
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